Qualitative & Quantitative Research: For actions powered by data
Deep research is at the heart of everything we do. Our multi-pronged methods comprising qualitative and quantitative are designed to deliver definitive and wide-reaching results.
Qualitative Research: More than cues
People are the key to unlocking a world of impactful insights. Our team of expert researchers is trained to go beyond the obvious and tap into the thoughts of people that enable us to formulate new ideas and patterns.
Quantitative Research: Multiple data points. Few vital insights.
Patterns matter – especially when they unravel insights that help you define your actions. Our approach lets us provide the fulcrum to calibrate your product or brand image.
Central Location Tests, Product Labs
Quantitative Surveys – F2F, CATI, CAPI
Usage and Attitude Research
Segmentation
Brand Tracking
Conjoint Analysis
Concept /Ad Pre and Post Testing
Pack, Name, Logo Testing
Consumer segmentation: Identify to target effectively and meaningfully
Consumer traits, behaviour and expectations are ever-evolving. With customer segmentation, you can develop a better understanding of your customers’ changing needs and tailor your offerings or target your strategy more effectively.
What we do to boost customer loyalty and conversions:
Apply exhaustive qualitative and quantitative research combinations to help identify and size the segments across industries.
Go beyond demographics to include customer values, attitudes, behaviours, drivers and expectations.
Based on primary research, we identify meticulous strategies for your brand.