Methods we follow

Qualitative & Quantitative Research: For actions powered by data

Deep research is at the heart of everything we do. Our multi-pronged methods comprising qualitative and quantitative are designed to deliver definitive and wide-reaching results.

Qualitative Research: More than cues

People are the key to unlocking a world of impactful insights. Our team of expert researchers is trained to go beyond the obvious and tap into the thoughts of people that enable us to formulate new ideas and patterns.

  • Focus Groups, In-Depth Interviews (Experts, Influencers, Bystanders, Business, Medical experts etc.)
  • Online Smart Communities, WhatsApp Focus Groups

  • Ethnographic Market Research
  • Travel Immersions
  • Digital Diaries
  • Co-Creation Sessions

Quantitative Research:
Multiple data points. Few vital insights.

Patterns matter – especially when they unravel insights that help you define your actions. Our approach lets us provide the fulcrum to calibrate your product or brand image.

  • Central Location Tests, Product Labs
  • Quantitative Surveys – F2F, CATI, CAPI
  • Usage and Attitude Research
  • Segmentation

  • Brand Tracking
  • Conjoint Analysis
  • Concept /Ad Pre and Post Testing
  • Pack, Name, Logo Testing

Consumer segmentation:
Identify to target effectively and meaningfully

Consumer traits, behaviour and expectations are ever-evolving. With customer segmentation, you can develop a better understanding of your customers’ changing needs and tailor your offerings or target your strategy more effectively.

What we do to boost customer loyalty and conversions:

  • Apply exhaustive qualitative and quantitative research combinations to help identify and size the segments across industries.
  • Go beyond demographics to include customer values, attitudes, behaviours, drivers and expectations.
  • Based on primary research, we identify meticulous strategies for your brand.