Content Strategy
Up your marketing game
Think about it. Why’re you creating content? For whom? Is it helping them? These are questions at the core of content strategy - the source of content that can help boost revenue, slash costs and gain customers.
We help you craft the right content strategy with clear Go-No Go advice
Our specialist media unit partners with you at all stages of developing, evaluating and maintaining content across industries.
- Our insights are based on business nuances and the competitive landscape.
- We help you elevate your content by examining cultural idiosyncrasies.
- We ensure that your content strategy is up-to-date, innovative, and engaging.
A thorough content strategy
helps you:
- Create: Get focus and clarity to create cohesive and impactful content
- Measure: Build a robust framework to measure content ROI
- Refine: Get the flexibility to experiment, test, tweak, and refine as you go
- Align: Keep stakeholders aligned with the goals of the strategy
- Achieve: Make bigger investments and deliver greater business value
We specialise in
Evaluation
- Concept and pilot of new shows/ movies
- Promos
- Ads in cinema
Tracking
- Early warning systems for TV shows
- Diagnostics on shows, benchmarking shows
- For fiction/non-fiction shows
Others
- Content generation for TV, movies, scripts
- Celebrity/characters Index
