Communication and
Product testing


See before you step

In a rapidly shifting competitive market, only one thing can thrive - either the highest quality of products or the way you communicate them. That’s why it is imperative to thoroughly and effectively test them before launch.
But pulling off absolute testing is no mean feat. We apply bespoke testing mechanisms unique to various categories to gauge efficacy. Merging hard data analytics into nuanced consumer behavior understanding, we’re able to reveal vital details.

Why you need testing

Collect feedback that matters

Receive feedback on aspects that helps you continuously improve your offering to achieve customer satisfaction.

Know what’s in your favour

Monitor potential threat levels posed by competition, enhance your strengths and overcome weaknesses.

Gain the reputation you’re looking for

When you launch a well-tested product or communication, you know it performs as intended.

What you get

  • Concept testing for new products/communication
  • Ad Script testing through animation, videos/audios
  • New product/pack testing
  • Name and logo testing



First Day, First Stream: Is this the end of the road for Cinema halls? The answer is an emphatic NO.


How subscription model is a test of loyalty for companies like Netflix, Hotstar.