Sharp insights.
Focussed actions.
Innovative ideas.

We connect in-depth understanding, technology, and expertise to help businesses take pointed actions for exciting outcomes. We help clients understand their core consumers, shifting trends and scenarios, so that they can weave these insights into strategies.

Pixights brings you the passion and focus of a small market research firm along with all the capabilities and expertise of a global firm.

We’re designed for a range of industries. Which is yours?











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Customers interviewed

"I have had the good fortune of having worked with Pixights for almost a decade and in different capacities. What has impressed me about their work is that it is not person dependent. Overall the quality of insights and discussion is very very high and irrespective of whether the founders are in the room or not. This is all the more impressive given that they have always delivered projects on crazy deadlines. I wish them the very best for the next decade."

Rakesh Chakraborty

Designation : Head Fiction programming and Consumer Insights SET

“Pixights makes the entire team very involved in the process of the research. There are very interesting insights, trends and ideas that they provide that support us in our business of movie making”

Siddharth Roy Kapur

Designation : MD, Roy Kapur Films

"It has been wonderful partnering with Pixights. The team led by Monalisa is agile, flexible, involved, and quick to grasp the exact nature of the brief. This reflects in the sharp, actionable insights the team always manages to bring out."

Mitali Bhatia

Designation : Consumer Insights - South Asia | Research & Innovation | L'Oréal

"We have worked extensively with Pixights on multiple studies across linear and digital. It has been a pleasant & enriching experience with them throughout the journey. They are our go-to partner for digital content eval studies."

Rashmi Nair

Designation : Vertical Head– Consumer Insights | Network Research, Zee

"Actionable insights are the expectation of any research project. However, to achieve this, a thorough understanding of the problem statement is a must. Pixights' emphasis on getting absolute clarity of research objective sets them apart from the rest and in the process ensures insights that deliver the business objectives."

Pankaj Balhara

Designation : Chief Channel Officer, Music Cluster, Zee

"Pixights is one of the best research consultancies I have come across in terms of sheer professionalism with a personal touch. They handhold you through the entire process with great advice resulting in the output in terms of insights and actionable very sharp."

Kunal Bharadwaj

Designation : Partner – The Rainmaker Group

"I have been working with Pixights since 2016-17 and the journey has been nothing short of memorable. What I love about them is their agility! Their ability to adapt and incorporate change makes them amazing research partners to work with. Kudos team and wishing you grand success in the future!"

Komal Dave

Designation : UX Research Lead PayU, Ex-Senior Manager Video Strategy MX Player Originals, Ex-Manager Consumer Research & Strategy, Star India

"Working with Pixights was an enlightening experience. The expertise that the team brings is one of the best in class. With a holistic approach to research, they ensure that the final outcomes are very well-knit together. Likewise, the recommendations are practical, thought-through, and aimed at helping clients understand their consumers better and grow, adding real value to business."

Shashank Garg

Designation : Consumer Insights & Strategy, BYJUs

"I’ve seen them grow from the day they started. Passionate founders who have the hunger to go beyond the ordinary, challenge themselves, come up with new solutions rooted in the core principles of research, and deliver excellent output which is relevant, actionable, and insightful."

Monika Yadav

Designation : Senior Scientist 2 - Global Innovation Hub Mondelez International

"Pixights has been one of the most efficient and dependable teams I’ve worked with over the years. It has strong research acumen and works as a research partner in all aspects of the project ensuring the delivery of precise actionable insights. It is always exciting to work with Mona and Debarati, who are up for any challenge no matter how complex the project gets. Hoping to work for many more years with Pixights."

Manjiri Mazgaonkar

Designation : Consumer And Content Insights, Zee Network

Our identity mirrors our ethos 

At the heart of market research are questions – simple, informative, prodding. Our logo reflects the spirit of asking the right questions that leads to dynamic data – with each pixel of data coming together to build seamless stories.

We make intelligent connections to drive exponential progress.

Know how we can shape the future of your business

Build your brand with relevant solutions

From strategies for brand, product, and content to seeking cultural insights and discovering the latest trends, we explore diverse areas to help your brand grow.

Build your brand with relevant solutions

From strategies for brand, product, and content to seeking cultural insights and discovering the latest trends, we explore diverse areas to help your brand grow.

Contextual Journeys:

Weave better stories on-screen with stronger narratives

We help you deliver contextual cues of characters and settings to give an authentic touch to your stories so that people can love them more.


For real feedback via messaging apps

Reach your customers where they are, and collect feedback in real-time on WhatsApp and Facebook or Instagram Messenger.

Brands we’ve helped grow

Case Studies

Tapping the viewer pulse – trendspotting research for generation of movie and television scripts.


First Day, First Stream: Is this the end of the road for Cinema halls? The answer is an emphatic NO.


How subscription model is a test of loyalty for companies like Netflix, Hotstar.