Sumit brings a unique combination of research expertise and strategic prowess to Pixights.
As a market researcher and strategy consultant for over ten years, Sumit has worked across diverse sectors including Media, Telecom, Education, etc. His career began with the Media arm of ORG-MARG in 2001, where he co-authored a white paper on quantitative analysis to profile audience behavior using INTAM and IRS data. As part of its Quantitative Research team, Sumit worked with Economic Times, Times of India, Vodafone, Raymonds etc. Subsequently, he was Principal Consultant with The Parthenon Group, a Boston-based Strategy Consulting firm. From setting up the firm’s Asia operations in Mumbai to leading consulting engagements focusing on data-backed decision making and commercial due diligence for clients in India and the Middle East, Sumit helped develop financial, statistical and forecasting models for risk and return assessment.
He has a PG in Marketing Communications from MICA and an MBA from Tuck School of Business at Dartmouth.
Sumit is a man of many interests and drives Pixights ahead with his amazing passion and pragmatism.
The study conducted by Pixights made the entire team at Disney UTV very involved in the process of the research. It threw quite a few interesting insights, trends and ideas that will support us in our business of movie making
Pixights understood the unique nature of our movie research requirement and delivered so well on it. From the beginning they knew they couldn’t give us things that we knew already, so they really went beyond. What I appreciate was the personal involvement from the owners Mona and Sumit in the fieldwork as well as the workshop which was conducted with key people from the Disney UTV team. Everyone here found it so helpful that it will be an annual exercise now
Pixights’ researchers are very insightful, with their understanding of this dynamic category (GEC) and its viewers, their qualitative inputs are rich and add value on an ongoing basis.
Pixights has helped us immensely with a smart and effective way to keep track of the performance of our shows. The insights have helped shaped future content and modify current tracks.
In the last one year we have worked with Pixights on various projects. The quick turnaround time and ability to adapt to varying environment makes it a pleasure to work with them. Above all, the deep understanding the founding team has on Hindi GEC content makes their inputs extremely valuable.
It has been awesome working with Pixights. We have done some very offbeat, non-conventional but interesting researches with them. In my opinion, doing a research for a creative work is very difficult, but most difficult is to do a research that gives birth to a creative. Pixights has been doing just that. Their understanding of consumer is superb, and the insights that they pull out of ordinary conversations can go straight into a film. At a time when there is such shift in people's cinema going habits, the subjects they are opening up to, the new wave of high concept movies - its great to have partnered with Pixights in understanding this churn