At Pixights, Monalisa draws on her rich background as a market researcher with over eleven years of work experience. She worked with IMRB International for eight years specialising in media-related research. Her work spanned pilot and show evaluations across GEC channels such as STAR, Zee and Colors and content development for Zee, Colors, Neo Cricket etc. She also led research projects involving other forms of media with clients including Radio Mirchi, Radio City, Economic Times and Times of India as well as studies across concept research ,pre and post ad testing, positioning, retail research etc. Monalisa pioneered a content development tool for TV-ConSync® at IMRB that is now validated through live research.
Apart from media, she specialises in skincare, pharma and tobacco categories especially wrt communication and brand strategy experience in both rural and urban India.
Prior to IMRB, she worked with the Centre for International Business at the Tuck School of Business at Dartmouth as Marketing Communications Manager. She has a PG in Marketing Communications from MICA with specialisation in Media Planning and Market Research.
A budding writer, experimental chef and an avid consumer of all things soapy and filmy, she brings in an almost instinctive sense about the consumer into the team.
The study conducted by Pixights made the entire team at Disney UTV very involved in the process of the research. It threw quite a few interesting insights, trends and ideas that will support us in our business of movie making
Pixights understood the unique nature of our movie research requirement and delivered so well on it. From the beginning they knew they couldn’t give us things that we knew already, so they really went beyond. What I appreciate was the personal involvement from the owners Mona and Sumit in the fieldwork as well as the workshop which was conducted with key people from the Disney UTV team. Everyone here found it so helpful that it will be an annual exercise now
Pixights’ researchers are very insightful, with their understanding of this dynamic category (GEC) and its viewers, their qualitative inputs are rich and add value on an ongoing basis.
Pixights has helped us immensely with a smart and effective way to keep track of the performance of our shows. The insights have helped shaped future content and modify current tracks.
In the last one year we have worked with Pixights on various projects. The quick turnaround time and ability to adapt to varying environment makes it a pleasure to work with them. Above all, the deep understanding the founding team has on Hindi GEC content makes their inputs extremely valuable.
It has been awesome working with Pixights. We have done some very offbeat, non-conventional but interesting researches with them. In my opinion, doing a research for a creative work is very difficult, but most difficult is to do a research that gives birth to a creative. Pixights has been doing just that. Their understanding of consumer is superb, and the insights that they pull out of ordinary conversations can go straight into a film. At a time when there is such shift in people's cinema going habits, the subjects they are opening up to, the new wave of high concept movies - its great to have partnered with Pixights in understanding this churn