? PIXIGHTS

Monalisa Dani

At Pixights, Monalisa draws on her rich background as a market researcher with over eleven years of work experience. She worked with IMRB International for eight years specialising in media-related research. Her work spanned pilot and show evaluations across GEC channels such as STAR, Zee and Colors and content development for Zee, Colors, Neo Cricket etc. She also led research projects involving other forms of media with clients including Radio Mirchi, Radio City, Economic Times and Times of India as well as studies across concept research ,pre and post ad testing, positioning, retail research etc. Monalisa pioneered a content development tool for TV-ConSync® at IMRB that is now validated through live research.

Apart from media, she specialises in skincare, pharma and tobacco categories especially wrt communication and brand strategy experience in both rural and urban India.

Prior to IMRB, she worked with the Centre for International Business at the Tuck School of Business at Dartmouth as Marketing Communications Manager. She has a PG in Marketing Communications from MICA with specialisation in Media Planning and Market Research.

A budding writer, experimental chef and an avid consumer of all things soapy and filmy, she brings in an almost instinctive sense about the consumer into the team.

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