Debarati has over twelve years of experience across consumer insights and management consulting. She started her career at ORG-MARG, where she managed core accounts such as Star TV, Coca-Cola India, Gitanjali Jewellers etc. She later moved on to management consulting at Infosys Technologies, where she worked on consulting projects across sectors such as Financial Services, Media & Entertainment and Retail, and anchored the Offshore Research Centre for Infosys Consulting, Inc.
She then joined Fidelity Investments, where she led multiple projects on opportunity and market assessments, competitive strategy and product development focused on the US Financial Services space. She also helped set gold standards for recruitment, training and project management.
Prior to Pixights, Debarati worked with Star TV, on network-wide strategy projects focused on marrying content development with India’s socio-economic reality. To optimise research budgets and ensure quality control, she also managed relationships with market research agencies.
Debarati has a PG degree in Marketing Communications from MICA specialising in Market Research. Debarati is an avid reader, amateur chef and a trivia buff and brings her creative approach to problem solving to the team.
The study conducted by Pixights made the entire team at Disney UTV very involved in the process of the research. It threw quite a few interesting insights, trends and ideas that will support us in our business of movie making
Pixights understood the unique nature of our movie research requirement and delivered so well on it. From the beginning they knew they couldn’t give us things that we knew already, so they really went beyond. What I appreciate was the personal involvement from the owners Mona and Sumit in the fieldwork as well as the workshop which was conducted with key people from the Disney UTV team. Everyone here found it so helpful that it will be an annual exercise now
Pixights’ researchers are very insightful, with their understanding of this dynamic category (GEC) and its viewers, their qualitative inputs are rich and add value on an ongoing basis.
Pixights has helped us immensely with a smart and effective way to keep track of the performance of our shows. The insights have helped shaped future content and modify current tracks.
In the last one year we have worked with Pixights on various projects. The quick turnaround time and ability to adapt to varying environment makes it a pleasure to work with them. Above all, the deep understanding the founding team has on Hindi GEC content makes their inputs extremely valuable.
It has been awesome working with Pixights. We have done some very offbeat, non-conventional but interesting researches with them. In my opinion, doing a research for a creative work is very difficult, but most difficult is to do a research that gives birth to a creative. Pixights has been doing just that. Their understanding of consumer is superb, and the insights that they pull out of ordinary conversations can go straight into a film. At a time when there is such shift in people's cinema going habits, the subjects they are opening up to, the new wave of high concept movies - its great to have partnered with Pixights in understanding this churn